To actively recommend or endorse a person or thing
When to use
Active recommendation, Giving advice, Expressing endorsement directly
The nuance
Used when the subject actively recommends or endorses someone or something.
추천하다 (chu-cheon-ha-da, chucheonhada) · 추천되다 (chu-cheon-doe-da, chucheondoeda)
추천하다 (chucheonhada) means actively recommending someone or something, while 추천되다 (chucheondoeda) describes being recommended passively by others.

One lane per word — no nested boxes, just the gist.
To actively recommend or endorse a person or thing
When to use
Active recommendation, Giving advice, Expressing endorsement directly
The nuance
Used when the subject actively recommends or endorses someone or something.
To be recommended by someone else or an institution, passive form
When to use
Receiving recommendation, Passive situation, Being the recommended party
The nuance
Used when the subject is passively receiving a recommendation from others.
나는 친구에게 좋은 식당을 추천했다.
na-neun chin-gu-e-ge joh-eun sik-dang-eul chu-cheon-haess-da., na neun chin gu e ge joh eun sik dang eul chu cheon haess da.
Subject actively recommends, so 추천하다 is correct.
나는 친구에게 좋은 식당을 추천되었다.
na-neun chin-gu-e-ge joh-eun sik-dang-eul chu-cheon-doe-eoss-da., na neun chin gu e ge joh eun sik dang eul chu cheon doe eoss da.
Subject is not passively recommended here, so 추천되다 is incorrect.
이 영화는 많은 사람들에게 추천되었다.
i yeong-hwa-neun man-eun sa-ram-deul-e-ge chu-cheon-doe-eoss-da., i yeong hwa neun man eun sa ram deul e ge chu cheon doe eoss da.
Passive situation receiving recommendation, so 추천되다 is correct.
이 영화는 많은 사람들에게 추천했다.
i yeong-hwa-neun man-eun sa-ram-deul-e-ge chu-cheon-haess-da., i yeong hwa neun man eun sa ram deul e ge chu cheon haess da.
Movie cannot actively recommend, so 추천하다 is inappropriate here.
회사는 신입 사원을 추천했다.
hoe-sa-neun sin-ip sa-won-eul chu-cheon-haess-da., hoe sa neun sin ip sa won eul chu cheon haess da.
Company actively recommends, so 추천하다 is correct.
신입 사원은 회사에 추천되었다.
sin-ip sa-won-eun hoe-sa-e chu-cheon-doe-eoss-da., sin ip sa won eun hoe sa e chu cheon doe eoss da.
New employee is passively recommended, so 추천되다 is correct.
나는 좋은 책을 추천되었다.
na-neun joh-eun chaek-eul chu-cheon-doe-eoss-da., na neun joh eun chaek eul chu cheon doe eoss da.
Subject is not passively recommended; 추천되다 is incorrect here.
나는 좋은 책을 추천했다.
na-neun joh-eun chaek-eul chu-cheon-haess-da., na neun joh eun chaek eul chu cheon haess da.
Subject actively recommends, so 추천하다 is correct.
Which sentence should use '추천하다'?
Which sentence correctly uses '추천되다'?
Fill in the blank: '회사가 신입 사원을 ___'